Monopoly is a board game that has had numerous print advertisements throughout the years since its initial release in 1923. This print advertising campaign is designed for those who already know the board game fairly well and for those who do, this campaign works extremely well. The design plays on the game's construction, with the red hotels opening up the readers imagination. It was incredibly important to ensure that the same colour was used throughout the entire page so that the clothes of those in the picture could highlight the intensity of the red.
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