Copywriters are a Special Breed

Why do companies, even huge multi-nationals, hire professional copywriters to created their content for them? Copywriters are a special breed of people. We don't just write grammatically correct sentences without any spelling mistakes, we create art. Our medium is the written word. We use it to entice, to amuse and astonish our readers. That being said, here are some examples of badly written copy.

a. I don't even know where to start with this. So, when the end comes, you'll stop loving the person? Past tense or present tense?

b. This makes no sense at all. Copy written for an advertisement should be short and sweet. This read like something out of a thriller novel. A bad one at that too.

c. Really? Its almost impossible to dance without legs? I know you're trying to imply that the jockey is physically handicapped and that controlling a horse will be difficult but the sentence structure is insane.